Samsung: Insider Case Study
The Samsung Insider was a portal where employees of major phone carriers like AT&T and Verizon could interact with the Samsung brand, mainly with incentives to sell Samsung products. We rebranded the old, 1990s version of the site from the ground up and continued to run sales programs on the site, interacting with over 16,000 employees and generating millions of dollars in sales for Samsung.
THE SITE
The homepage became a dynamic mosaic of interactive brand content.
SALES PROGRAMS
The meat of the site were the sales programs, where users would enjoy engaging content while earning sales rewards from Samsung. Programs ran the gamut, from straight tiered-sales incentives to user-generated content to gamified interactivity and normally ran 6 to 10 times a year. In addition to the digital component, these programs were accompanied by a custom email series, printable in-store posters and other branded content.
These are some of my favorite program designs:
