Samsung: Brand
I have designed within the Samsung brand across many mediums other than digital, including in-store POS, device brochures, device highlight storyboards, partnership branding, merchandiser kits, t-shirts, and more.
CASE STUDY: THE FRAME KIT
Bronze Addy Winning Design - 2018
With the launch of Samsung's latest TV came a request to provide vendors and Samsung employees with an engaging print piece to surprise and delight. I devised a four-fold piece that tells the story of the Frame TV in a fun way, and it grew into a whole design system: folded piece, letter, envelope, and tear pad.
The folder and letter within a holding envelope.
A zippered envelope to hold everything.
OTHER Printed Pieces
Samsung Galaxy S7 Launch Brochure
This brochure was printed and placed in 1000s of launch kits sent to brand influencers.
Samsung Insider Mailer
This was sent to over 10,000 influencers and clients to increase participation in the Samsung Insider.
The structural design was also created and spec'd out by me. Featured on Structural Graphics site.
