Spark and Echo: Branding Case-Study
I was asked to rebrand Spark and Echo, a non-profit dedicated to illuminating the Bible with artwork, commissioned verse-by-verse in all mediums, from painting to poetry, music to dance, playwriting to design. It was a long but exciting process, where with their dedicated leadership I really iterated and explored, finally arriving at a bold brand system that we all loved.
The main mark, a vibrant burst effused with life and action, elegance and simplicity.
The family
I created a bold family of four marks that distinguish Spark and Echo - the Burst, the Rush, the Splat and the Inkling. The Burst is the main mark, bringing the spark of inspiration to life most readily. The other three also have strong motion but with an artistic-medium sensibility.
The colors
The iconic yellow and orange are the hallmarks of the brand, but a bold set of saturated primaries and energetic gradients also speak clearly, giving the brand diversity and excitement without muddying the simple foundation created by the type treatment of the name.
A full family of marks and colors, taking many forms but never losing the central tone or purpose.
NOTE
Spark and Echo as an organization is undergoing this rebranding as of now, June 2018, so final unveiling of my work on their homepage and other presences is still pending!
ExPLORATION
This branding project went through 8 different explorations over 5 months, only ending on the painterly concept we arrived at in the end. My final logotypes were all hand-painted and hand-drawn in black India ink before being scanned and redrawn as vectors, before further rounds of tweaks and texturing and finesse. Planned simplicity is never an accident!